What affiliate marketers have missed about Google Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build...
View ArticleWays to get the most out of your Google Adwords PPC strategy
30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important...
View ArticleGoogle Ads new features: Five tips for your Google Ads campaigns
30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over...
View ArticleSmart Bidding: Five ways machine learning improves PPC advertising
30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off...
View ArticleThree critical PPC trends to watch for in 2021
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation...
View ArticleHow to best utilize the networks within Google AdWords
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to...
View ArticleThe five latest Google Ads features and how to make the most of them
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it...
View ArticleCross-channel marketing: why you shouldn’t put all your eggs in the Google...
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every...
View ArticleThe search dilemma: looking beyond Google’s third-party cookie death
30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie...
View ArticleNow is the best time to stitch your search marketing loopholes before 2022
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual...
View ArticleGoogle AdSense Guide: increase earnings and escape low CPC
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high...
View ArticleHow you can embrace paid search automation to maximize outcomes
30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort...
View ArticleHere’s what an ROI-worthy search advertising budget looks like in 2022
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it...
View Article2022 Search ads 360 update: What you need to know
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget...
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View ArticleGoogle market pulse for search marketers
30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be...
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